Matt Bourn
Matt Bourn
Director of Communications
Advertising Association

I lead the marketing, communications and events programme for the Advertising Association, the only organisation that brings together agencies, brands and media across the UK advertising industry. My role includes supporting the industry’s plan to rebuild Public Trust in Advertising, steering the industry’s work around Climate Action including the formation of Ad Net Zero, providing communications support for its Inclusion workstream, All In, driving forward its Export strategy through the UK Advertising Export Group and fulfilment of the association’s responsibilities as the UK representative for Cannes Lions. I oversee the association’s communications on key policy areas, working closely with the Public Affairs team on areas such as the Covid Recovery plan, the economic contribution of advertising, HFSS, gambling and alcohol advertising, and online advertising.